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Privacy Policy

Myrtle Alliance's General Privacy Policy

Version: 1.0 | Date: 10 June 2020

Thank you for visiting myrtlealliance.com. Myrtle Alliance’s General Privacy Policy sets out how Myrtle Alliance Services Inc. process the personal information of our website visitors, clients, subconsultants and other third parties. It is not the exclusive description of how Myrtle Alliance Services Inc. processes personal information of individuals. If you are an employee, information on how Myrtle Alliance Services Inc. handles your personal data has been notified to you and is set out in Myrtle Alliance Services Inc Corporate Integrity Handbook and your local Employee Handbook. If you are a prospective employee or job applicant, information on how Myrtle Alliance Services Inc. handles your personal data is set out in our Recruitment Privacy Statement Handbook. If you are a third-party vendor or subconsultant, information on Myrtle Alliance Services Inc. rights and your obligations regarding personal data provided to you by us is set out in Myrtle Alliance Services Inc Third-Party Data Protection Addendum. Collectively, these policies form our Global Privacy Policy. For questions about our Global Privacy Policy, please contact us by email at This email address is being protected from spambots. You need JavaScript enabled to view it. or by mail at Myrtle Alliance Services Inc., 38 Auriga Dr, Ottawa ON K2E 8A5 Canada; Attention: Corporate Compliance Officer.

MYRTLE ALLIANCE SERVICES INC. DOES NOT SELL PERSONAL INFORMATION TO OTHERS.  Residents of the Canada and the Nigeria should refer to respective Section on Data Rights for information regarding their rights under applicable law.

1.0       HOW INFORMATION IS COLLECTED

Myrtle Alliance Services Inc. typically collects personal information directly from the individual to whom it relates, except where that individual has consented to Myrtle Alliance Services Inc. collecting the personal information from a third-party or the law otherwise permits Myrtle Alliance Services Inc. to do so.

Myrtle Alliance Services Inc. will collect and store your personal information when you interact with myrtlealliance.com. We collect information, some of which may contain personal information, by online applications as follows: (i) limited information is automatically collected about you when you visit myrtlealliance.com through the use of Google Analytics or Log Data (as discussed below); or (ii) you may voluntarily provide information, including personal information, to us by: (a) emailing Myrtle Alliance Services Inc. about our services, employment or internship opportunities, marketing, media requests, and other business matters; (b) by registering online to attend an Myrtle Alliance Services Inc. sponsored event; or (c) downloading one of our online publications.

Google Analytics is a free third-party service that uses “cookies” to measure, collect, analyze and report web data for purposes of optimizing the experience of users of myrtlealliance.com. Cookies are files with small amounts of data, that are sent to your browser from a website and stored on your computer's hard drive. You can opt-out and prevent your data from being used by Google Analytics with the Google Analytics Opt-Out Browser Add-on.

Log Data is information your browser sends us whenever you visit myrtlealliance.com. Log Data may include information such as your computer's browser type, the browser version, the pages of our site that you visit, the time and date of your visit, the time spent on those pages, and other statistics.

Myrtle Alliance Services Inc. does not make any attempt to use Google Analytics or Log Data to find out the identities of those visiting myrtlealliance.com. It is your responsibility to adjust your browser settings to accommodate your personal privacy preferences and, by your use of myrtlealliance.com without configuring your browser to opt-out from Google Analytics or Log Data, you have consented to Myrtle Alliance’s collection of information as discussed above.

Risk Intelligence Data is data obtained by Myrtle Alliance Services Inc. to assess risk that may arise from a new business relationship. When considering a new business relationship, we may request additional information about a person or entity seeking to do business with Myrtle Alliance Services Inc. such as: (i) details on the business entity (including date and place of incorporation, tax identification number, legal status, authorized representative, and other similar information); (ii) details on beneficial ownership interests (including identify of ultimate parent company and details on the identity of individual shareholders in the ultimate parent with significant ownership interests); and (iii) details on the relationship of the person or entity seeking to do business with Myrtle Alliance Services Inc. to any official, officer, legislator, director, employee, or agent of any government of any tier or any state-owned entity. Myrtle Alliance Services Inc. will process this information through World-Check by Thomson Reuters® to obtain risk intelligence data associated with new business relationships. Risk intelligence data may include sensitive personal information on companies and individuals such as political activities, criminal allegations or convictions, regulatory inquiries or penalties, precise geolocation information, financial and banking information, reputational information, government issued identification numbers, relationships to sanctioned or otherwise politically exposed persons and organizations, and other similar information. Myrtle Alliance Services Inc. uses risk intelligence data to analyze potential risks associated with new business associates. We will take reasonable steps to ensure all risk intelligence data that we store is current, accurate, complete and confidential.

User-Supplied Personal Information. Myrtle Alliance Services Inc. may request your name, email address, affiliated company and other contact information upon your request to contact individuals within Myrtle Alliance Services Inc. or to download information from myrtlealliance.com. This information will be stored by Myrtle Alliance Services Inc. and may be used by us to respond to your inquiry or to inform you of Myrtle Alliance’s services or sponsored events. Users providing Myrtle Alliance Services Inc. with this information consent to use of their personal information for marketing purposes.

2.0       TYPES OF PERSONAL INFORMATION COLLECTED

Personal information means any information relating to a person or their household that enables that person to be identified either directly or indirectly. Personal information that we hold about you may include your contact details (e.g. name, phone number, address and email address), IP address, language, gender and geolocation.

If you are a client, vendor or subconsultant, personal information that we hold about you may include the same information listed above, along with your date of birth, social media/network accounts, business address, email address, phone number and fax number, function/job title, company, types of services provided, and financial compensation. Myrtle Alliance Services Inc. may request that you provide additional information such as your company’s legal status, date of incorporation, place of incorporation, your company’s related entities, your company’s shareholding details, your relationship to any government official, your company’s tax identification numbers, country of origin, business and professional licenses, your company’s insurer, broker and insurance policies, and other information you consent to provide us for purposes of performing contracts or services.

We will take reasonable steps to ensure the personal information that we store is current, accurate, complete, and confidential.

3.0       HOW PERSONAL INFORMATION IS USED

We will use your personal information, and may share your personal information with other parties acting on our behalf, for one or more of the following: (i) to conduct research about the use of our website; (ii) to improve services provided by Myrtle Alliance Services Inc.; (iii) to assess and respond to a complaint you might make to us; (iv) for our own administrative purposes, including training our staff, conducting internal audits, improving our services or transferring assets as part of a sale, purchase or investment in the business; (v) if you are a client, vendor or subconsultant, to perform services or carry out our contract with you; (vi) for market research purposes; (vii) to make informed decisions about business relationships and to prevent inadvertent engagement in illegal or corrupt practices; (ix) to conduct investigations of suspicious or harmful activity; (x) to comply with Myrtle Alliance’s regulatory and legal obligations; (xi) to manage risks related to Myrtle Alliance’s contracts and services; and (xii) for marketing Myrtle Alliance's services or sponsored events. If we wish to use your personal information for a purpose beyond that for which it was originally provided, we will ask for your consent or seek to rely on another valid legal ground to process your personal information in accordance with the applicable law.

4.0       INFORMATION FOR MARKETING PURPOSES

Where you have consented to us using your personal information for marketing purposes, we may use your information to conduct marketing and data analysis or to send you updates and news concerning Myrtle Alliance Services Inc. and its business partners. If at any time after you have consented to us using your information for marketing purposes and you wish us to stop using your information for these purposes, please contact us by email at This email address is being protected from spambots. You need JavaScript enabled to view it. or by mail at Myrtle Alliance Services Inc. 38 Auriga Dr, Ottawa ON K2E 8A5 Canada; Attention: Corporate Compliance Officer.

5.0       GROUNDS FOR PROCESSING

To process your data lawfully we will rely on one or more valid legal grounds. The grounds we may rely upon include:

  1. Your consent to a particular processing activity. For example, where you have consented to us using your information for marketing purposes;
  2. Our legitimate interests as a business (except where your interests or fundamental rights override these). For example, it is within our legitimate interests to use your information to prevent or detect fraud or abuses of our website;
  3. Our compliance with a legal obligation to which Myrtle Alliance Services Inc. is subject. For example, we have a duty to investigate and respond to complaints made against us and may need to process your personal information as part of such investigation; or
  4. If you are a client, vendor or subconsultant, because processing your personal information is necessary for the performance of a contract or services.

6.0       DISCLOSURE OF YOUR PERSONAL INFORMATION

There are circumstances where we may wish to disclose or are compelled to disclose your personal information to third-parties. This will only take place in accordance with the applicable law, for the purposes listed above, and pursuant to terms consistent with Myrtle Alliance’s Third-Party Data Privacy Addendum. These scenarios include disclosure to: (i) Myrtle Alliance’s subsidiaries, branches or associated offices; (ii) outsourced vendors or subconsultants to facilitate the provision of our services (including other professional service providers); (iii) third-party service providers and consultants in order to protect the security or integrity of our business, including our databases and systems and for business continuity reasons (including cloud service providers); (iv) another legal entity, on a temporary or permanent basis, for the purposes of a joint venture, collaboration, financing, sale, merger, reorganization, change of legal form, dissolution or similar event; (v) attorneys in connection with negotiation of a contract, dispute resolution, and other legal advice; (vi) tax advisors for purposes of tax filings, obtaining tax credits, negotiating tax liabilities, and other tax advice; (vii) public authorities where we are required by law to do so; and (viii) any other third-party where you have provided your consent. Further, we may disclose your information to any person as required by law and specifically to any government agency if we believe in good faith that we must do so to comply with the law or that doing so is required to prevent, detect, investigate or remedy improper conduct potentially affecting Myrtle Alliance Services Inc.

7.0       RETENTION OF PERSONAL INFORMATION

Your personal information will be retained for as long as it is necessary to carry out the purposes set out in Myrtle Alliance’s Privacy Policy (unless longer retention is required by the applicable law). However, we will not retain any of your personal information beyond this period and the retention of your personal information will be subject to periodic review. We may keep an anonymized form of your personal information, which will no longer refer to you, for statistical purposes without time limits, to the extent that we have a legitimate and lawful interest in doing so.

8.0       CONFIDENTIALITY AND SECURITY

Myrtle Alliance Services Inc. is committed to: (i) seeking to safeguard all personal information that you provide to us; (ii) seeking to ensure that it remains confidential and secure; and (iii) taking all reasonable steps to ensure that personal privacy is respected. We maintain physical, electronic and procedural safeguards to protect your personal information from misuse, unauthorized access or disclosure and loss or corruption by computer viruses and other sources of harm. We restrict access to personal information to those staff members, subsidiary companies and third parties who need to know that information for the purposes set out in Myrtle Alliance’s Privacy Policy.

9.0      DATA RIGHTS

Your rights regarding data collected and used by Myrtle Alliance Services Inc. are subject to applicable law.  Myrtle Alliance Services Inc. will comply with a verified request to exercise your rights or provide you with a lawful basis for not doing so when applicable.

10.0     LINKS

Our website may provide hyperlinks to websites owned and controlled by others. Myrtle Alliance Services Inc. is not responsible for the privacy practices of any website that it does not own or otherwise control.

11.0     THIRD PARTIES

Where you submit information on behalf of another person, you confirm that you have made that person aware of how we may collect, use and disclose their information, the reason you have provided it, how they can contact us, the terms of this policy and that they have consented to such collection, use and disclosure.

12.0     COMPLIANCE WITH PRIVACY LAWS

Myrtle Alliance Services Inc. complies with the data protection and privacy laws to which it is subject. You should satisfy yourself that you are familiar with those laws, including any exceptions which may apply under them. You should also be aware that privacy laws in various jurisdictions may change from time to time. Notwithstanding contrary terms in Myrtle Alliance’s Privacy Policy, Myrtle Alliance Services Inc. accepts no obligations with respect to the handling of personal information other than those mandated by law in the country which has, or countries which have jurisdiction over Myrtle Alliance Services Inc. in any given circumstances.

13.0      CHANGES TO THIS POLICY

As we strive to improve our practices, we may review Myrtle Alliance’s General Privacy Policy from time to time. We reserve the right to change this policy at any time and to notify you of those changes by posting an updated version of this policy on our website. It is your responsibility to check our policy each time before you access our website for any changes.